Founder. Social Media Manager. Content Strategist.

Strategy that builds clients, not clout.

Monetizing without influencing.

I'm Latanya Nicole, a social media manager and content strategist with 5+ years running multi-channel campaigns for national brands, luxury hotels, and a presidential campaign. I help businesses grow through strategy backed by data, not viral moments. I teach teams at spas, studios, and shops to make their own content. And I build a community of creators who monetize without performing their personal life.

Book a strategy call Explore services
Latanya Nicole, Philadelphia social media strategist, seated with her laptop

Strategy • Content • Campaigns • Analytics

White Castle✦Marriott Hotels✦Arlo Hotels✦Moxy Hotels✦Macy's✦Spirit Airlines✦Groupon✦Culturelle✦Harris/Walz 2024✦Office of PA Gov. Shapiro✦Hawaiian Tropic✦Topicals✦ White Castle✦Marriott Hotels✦Arlo Hotels✦Moxy Hotels✦Macy's✦Spirit Airlines✦Groupon✦Culturelle✦Harris/Walz 2024✦Office of PA Gov. Shapiro✦Hawaiian Tropic✦Topicals✦

Services

What I build for your brand.

From full social media management to one-time strategic audits, every engagement is scoped around your goals, not a generic package. If you're a brand that is ready to get serious about social, start with the intake form.

01

Social Media Strategy & Management

End-to-end multi-platform strategy. Content mapping, community management, trend analysis with a strategic lens. B2B and B2C.

02

Campaign Management & Content Direction

Creative brief to final asset. Timelines, vendor relationships, influencer pipelines, and brand consistency across multi-property campaigns.

03

Brand Strategy & Digital Consulting

Audits, positioning work, content frameworks, and data-backed recommendations you can act on before you execute.

Submit an inquiry

The On-Site Content Workshop

Your next month of content is already inside your business.

I come to you. In one two-hour, hands-on session, your team learns to find, film, and edit content on their phones, using your space, your services, and the moments that already happen every day. Built for spas, studios, salons, restaurants, and shops.

You leave with a bank of posts filmed that day, a posting rhythm your team can keep up, and a one-page playbook.

Explore the workshop Book a free 15-minute call

Greater Philadelphia on site • Live virtual nationwide • Sessions begin at $595

01Walk the space
02Film on phones
03Edit and post

Results

The work speaks.

4.5M

Views from a B2C social strategy tied to brand initiatives

White Castle

25%

Increase in lead generation within 4 months of engagement

Nelevate Tech

30%

Increase in customer retention aligned to social messaging

First Leaf Wines

20%

Client retention increase through tailored strategic delivery

Guidepoint Global

Brands I've worked with White Castle · Marriott Hotels · Arlo Hotels · Moxy Hotels · Macy's · Spirit Airlines · Groupon · Culturelle · Harris/Walz 2024 · Office of PA Gov. Shapiro · Capital One Café · Topicals · Armani Beauty · Hawaiian Tropic · Google · Coursera · Thesis Nootropics · Lemme · Black Girl Vitamins · First Leaf Wines · Nelevate Tech · Diversitech · StilClassics · Tavola · Sauna PHL · The On It Foundation

About Latanya

"I spent ten years in quality assurance and compliance before anyone paid me to run a brand's social media. I built this business in the hours around a 9-to-5, a degree program, and a client list that grew by referral, not by follower count."

Along the way I learned the difference between attention and trust. Attention is easy to buy and easier to lose. Trust is what makes the right person book a call, sign a contract, and stay. Every campaign I run, every system I build, and every workshop I teach is aimed at the second one.

Today I run social strategy for brands across hospitality, tech, education, and government, teach digital marketing through a program with Tribaja and the Urban League of Philadelphia, lead hands-on content workshops for local businesses, and write Not So Social for the creators and strategists building careers behind the lens.

Latanya Nicole seated at a table with her laptop

Accolades

Credentials and recognition.

The receipts behind the strategy: certifications across project management, data, and marketing, plus recognition from platforms that spotlight women leading in their field.

Recognition

Influential Women Verified badgeInfluential Women

Verified and featured by Influential Women, a platform amplifying women who lead, innovate, and inspire, recognized as a freelance digital marketing professional.

Press

Voyage MIA

"Conversations with Latanya Cooper." Read the feature.

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Certifications

Certified by Google, Adobe, Scrum.org, and Canva

Google Project Management • Google Business Intelligence • Google Data Analytics • Google Digital Marketing & E-commerce • Adobe Marketing Specialist • Professional Scrum Master I, Scrum.org • Canva Essentials • B.S. Health Services Management, Thomas Jefferson University

Book a Call

Work with me, one on one.

Direct access to a working strategist, two ways: 1:1 coaching for social media managers building their business, and brand strategy consultations for brands that need direction now. Not sure which one you need? Start with the free discovery call.

Free • 15 Minutes

Discovery Call

The starting point for everything: workshops, strategy, coaching, or a question you're not sure where to take. We scope it together.

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1:1 • 45 Minutes

Social Media Manager Coaching

For current and aspiring social media managers and strategists: landing clients, pricing your services, and building systems that hold up.

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1:1 • 60 Minutes

Brand Strategy Consultation

A focused session to diagnose where your social strategy is falling short and leave with a clear, actionable direction.

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Not So Social

It didn’t go viral. It gained a client.

You can grow an audience, build a brand, and get paid for your content without becoming an influencer. That’s the whole idea behind Not So Social: monetizing without influencing.

I write the strategy, the frameworks, and the real, anonymized examples in a newsletter on Substack. Instagram is where I post the receipts and the quick tips, the fast version of what the newsletter goes deep on.

Read on Substack Follow @notsosocial.co_

The Socials

Where the work shows up.

Instagram

@latanya_nicole

Reels and carousels breaking down what actually works in social media. No fluff, every post earns its place.

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TikTok

@latanya.nicole

Direct-to-camera strategy breakdowns and creator business content. Strong hooks, real insight.

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LinkedIn

latanyacooper

The longer version of everything I believe about this industry, plus the track record behind it.

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What I'm building.

Briefbound briefbound.ai ↗

Every strategy I write starts with research: what a brand's audience is saying, what competitors are doing, what the data actually supports. Briefbound is the tool I'm building to make that intelligence available to every brand and strategist, not just the ones who can afford an agency. AI-powered strategy and social intelligence reports, built on the same process I use with my own clients.

It's early, it's bootstrapped, and the waitlist is open.

Join the waitlist

Work With Me

Let's talk strategy.

Brands, startups, nonprofits, local businesses, and the strategists behind them: start with the intake form so I understand your goals, or grab time on my calendar and let's figure out the right fit together.

Fill out the intake form Book via Calendly
Brand Strategy Consultation SMM Coaching & Mentorship On-Site Content Workshop Free 15-Minute Discovery Call